I am really looking forward to this module, the strategy behind how to influence people and the ”mechanism” behind it is such an interesting topic. A lot of best practices and models sound great in theory but how will we execute and determine whether it was successful or not? I think it will (hopefully) be a bit more clear after this module.
This is really useful knowledge in many situations in life however taking the organisation I work for I think one of the main ways the organisation wants to influence (aside from a user making a purchase) and leave the user/client with a positive feeling – a feeling of having made the best possible purchase, one that lasts even after they have received the product.
One of the largest challenges and one of the aspects I find immensely interesting is: How do you do this digitally, without the human interaction, and do it really well?